On Big Good Dildos, I also like to focus on the people behind the toys I review. Their process, design choices, and relationship to bodies and pleasure deserve as much attention as the objects themselves. That’s the whole point of this interview series: to give voice to creators who shape the market differently.
This time, I spoke with VaaChar — a German indie brand that does things its own way. Driven by a small team of passionate makers, the project stands out for its direct approach, community roots, and refusal to follow conventional marketing rules. Each model is handmade, built to last, and guided by a constant urge to reinvent without compromising their values.
In this conversation, Charrez shares how the brand started, how they create, why they left social platforms — and how they aim to offer toys that are sincere, long-lasting, and made to be enjoyed in safe, chosen ways.
Fiercely independent, collectively crafted, and off the beaten track
Based in Germany, VaaChar is an indie brand founded by a small collective of passionate people. The project took root at conventions before turning toward silicone toy-making. Far from industry standards, the brand embraces an intuitive, community-centered and accessible approach. Every toy is imagined, mostly modeled, and entirely cast in-house, with a constant drive to explore new ideas — without ever giving in to trends or platform-driven norms.
No polished storytelling, no overdesigned visuals: VaaChar sticks to a raw, sincere, real-life aesthetic. Their deliberately minimal website reflects a desire to keep things straightforward — and free of unnecessary fluff.
A hands-on, ever-evolving way of making
- In-house design and production: each toy is modeled, molded, and poured in their own workshop, with no outsourcing.
- Ongoing experimentation: the lineup grows through ideas, feedback, and organic momentum — not product planning.
- Strong community presence: the brand favors conventions, direct exchanges, and in-person contact over social media.
- Rejection of imposed formats: no forced storytelling, no dependence on Etsy or X/Twitter, and a clear preference for direct communication.
Through this approach, VaaChar offers a different way of existing in the sex toy space: outside of norms, but in sync with those looking for authentic objects.
A DIY project born at conventions
For VaaChar, it all started with the joy of making. Making by hand, making differently, making for themselves and for others. Before selling sex toys, the brand emerged in the aisles of conventions — shaped by DIY culture and a strong sense of community. VaaChar’s story is that of an indie project growing on the margins, but rooted in hands-on experimentation, real connections, and a refusal to compromise.
Community-driven, artisanal beginnings
In the early days, VaaChar wasn’t selling toys yet. The project took shape at conventions, starting with more classic handmade items: hand-painted 3D figurines, illustrations, t-shirts, badges… Then came the idea to make their own toys — not to follow a trend, but to fill a gap they saw in what was available. “We already loved to buy [fantasy toys] but found lacking on specific products and stuff where we thought ‘we could do this ourselves and probably make it better and also more affordable.’”
It quickly became a project fueled by curiosity, experimentation, and a desire to improve. Their first designs were developed with help from a friend who does 3D modeling. The molds were made in-house, and the toys were tested with the help of friends. Over time, the range has grown — but the spirit remains the same: “It’s a passion project for us working in a field of mostly likeminded people who share the same mentality and energy as we do.”
Staying present in real life
While the brand keeps a low profile online, it stays very active IRL. VaaChar regularly takes part in conventions, with a strong desire to meet people in person. “It just feels more natural for me than just sitting around or going around with friends all day long, which I can still do once the dealers den closes for the day.”
This will to stay connected with the community — in a tangible, honest way — is one of the project’s core values. No need for big storytelling or polished aesthetics: it’s the interactions, the passion, and user feedback that keep things moving.
VaaChar also enjoys exchanging with other makers, at events or online, to share ideas, discuss experiences, and imagine potential future collaborations.
A practice driven by passion and accessibility
At VaaChar, nothing is guided by a business plan. The whole project started from a simple need: to make the kind of objects they wanted for themselves. “We already loved to buy [fantasy toys] but found lacking on specific products and stuff where we thought ‘we could do this ourselves and probably make it better and also more affordable.’” That mindset has remained central to their work.
Each new model begins with an idea, a gap to fill, or something sparked by community feedback. “We always try to make something new that is also affordable but still has the best outcome in material choice and quality.” The pleasure of creating is what guides them — more than any product strategy.
This refusal of industry logic goes hand in hand with a strong commitment to accessibility. The brand makes a point of offering long-lasting toys at fair prices, without cutting corners. “We want people to have fun with our toys for a long time while not going into debt by buying a bunch of toys from us.” It’s a concrete way of standing by a simple belief: pleasure shouldn’t be a luxury.
Imagine, experiment, feel
Each VaaChar toy is a unique creation — developed in-house, without templates or trends. The product line has grown organically through trial and error, community feedback, and spontaneous inspiration. From their first dildos to their now-iconic strokers — and even a line of scented toys — the brand keeps evolving without locking itself into categories.
Strokers: an unexpected success
Though the brand started with dildos, their strokers quickly stole the spotlight. Early designs like Asena and Oisin were big hits — to the point that unofficial copies started popping up online. “These toys have gotten a lot of positive feedback from everyone who’s tried them. So we sure try to bring out new ones.”
VaaChar is now working on more varied versions: dual-entry models, strokers inspired by masculine anatomy, and other ideas still in development. “You can never know which toy category will get the most love or are more sought-after products […] so we experiment.”
Immersive scents: a rare sensory path
One thing that makes VaaChar stand out is their exploration of scent as part of pleasure, through a collaboration with HUFF Aromas. The idea: assign a unique fragrance to each toy, based on its character or design. “Scent can contribute and enhance many situations […] so we thought why not give every toy of ours a unique scent?”
Although the fragrance bottles aren’t available separately yet, each scented toy comes with its own smell right out of the box. The feedback has been mixed but mostly positive: “We think this is a great way to bring some more life to our toys and give them a bit of personality.”
Always more ideas to expand the lineup
At VaaChar, the creative flow never stops. There’s no set schedule or rigid product line — just ideas that grow from curiosity, feedback, and organic development. Several projects are already in the works: new dual-use strokers, anatomically inspired models, and practical add-ons like suction cups or alternate bases.
Rather than trying to fill out a catalog, the brand prefers to stay responsive, guided by what feels right. Often, it’s a conversation, a comment, or a shared idea that sparks the next prototype. It’s a way to keep growing — without losing the hands-on spirit that started it all.
The brand isn’t interested in building a huge catalog — it prefers to follow an organic rhythm, driven by curiosity and the pleasure of creating. Often, it’s conversations, shared ideas, or customer feedback that spark the next steps. That’s how the toys evolve without losing their handmade spirit.
Other projects are being considered beyond sex toys — but, true to their approach, the team prefers to let ideas ripen naturally, without forcing the pace.
Off the beaten track: creating without selling out
VaaChar isn’t trying to please the algorithms. Their online presence is minimal, their site functions as a clean storefront, and their approach deliberately avoids conventional marketing and performance strategies. This independence is also an ethical stance: eco-conscious packaging, low-impact logistics, and a refusal to operate within hostile online spaces. No polished storytelling here — just a hands-on business doing things its own way.
Turning away from dominant platforms
VaaChar started out on Etsy, like many indie sex toy makers. But when their shop was suddenly taken down during a wave of bans targeting adult content, they decided to leave for good — and avoid relying on platforms they consider arbitrary and unstable.
They followed the same logic with X/Twitter, deleting most of their posts and closing their account.
“Social media is becoming more and more of a hostile and artificial place […] That’s one of the reasons we left Etsy and won’t use Twitter anymore.”
Their decision is both political and practical. Behind vague rules and tightening restrictions, VaaChar sees a deeper shift in the web: platform centralization, censorship of queer and sexual content, and the rise of AI-driven feeds. It’s an ecosystem they see as toxic, driven by interests that leave little space for independence.
“There are more and more bad actors online, and fewer safe spaces for content like ours.”
But that choice comes at a cost. By refusing to play the algorithm game, the brand loses visibility — and with it, some of its sales. “Yes, these changes are impacting our sales as well as our visibility. We haven’t found a good & reliable way around this just yet.”
A website with no frills
VaaChar built its website the same way it builds its toys: direct and to the point. After being kicked off Etsy, they needed an independent space where people could easily browse and buy their products — without depending on a third-party platform.
“At the start there was only our Etsy […] so the then-new website was merely a hub for us and mostly a place to get our toys out to everyone without the need to stay in favour with Etsy.”
“The website was and should always be an easy to navigate and straight to the point marketplace.”
That same minimalism applies to content: no storytelling, no “About” page. Not because of strategy — simply because their priorities are elsewhere: molds to pour, ideas to test, things to build. “Which is actually a thing I haven’t given much thought of yet and probably should add to the website in the future. It just went under my radar actually with all the stuff I have on my to-do list.”
The result is a site that mirrors their values: straight to the point, low-pressure — and open to evolving later, if time or desire allows.
Ecology and responsibility: business choices that matter
Without advertising a “green” identity, the brand makes consistent choices when it comes to waste and shipping. Based in Germany, they are registered with the Grüner Punkt system, a national recycling standard for packaging.
“We don’t think this is just a marketing stunt, at least not for us […] We strive to do all we can on reducing the unnecessary amount of garbage.”
The toys are shipped in paper-based packaging, with reused plastic whenever possible. Only the bags in direct contact with the toys are new — for hygiene reasons. The result: simple parcels, but recyclable.
“Our packaging may not be the fanciest but you can be sure that it is recycled or can be recycled or reused.”
Conclusion: passion, autonomy, and staying true
VaaChar isn’t about flashy marketing or spectacular visuals. What you get is a clear, honest, and committed approach from a small, passionate team. Every toy is designed to be functional, long-lasting, and accessible — without ever caving to trends.
The brand refuses to conform to platforms that hide or erase queer and sexual content. It’s a difficult stance to maintain, but one that aligns with their ethics and their desire to build differently — at their own pace, and on their own terms.
That’s VaaChar’s quiet strength: moving against the current without abandoning their values. They offer toys that are sincere — sometimes imperfect — but always made with intention and care. “We are really happy about what we have already achieved and will strive to get always better in the future.”
Curious to learn more?
If VaaChar’s universe has you intrigued, you can explore their full range of models, customization options, and practical info on their website:
Are you a maker interested in a review or interview collaboration?
My contact form is open to discuss new opportunities! More interviews and in-depth reviews are on the way — stay tuned to discover more independent brands and standout toys.
